Month: August 2019

To the right people, at the right time.

Marketing Methodology: Inbound Marketing

What is Inbound Marketing? We’ve all heard ‘Content is the King’. A website, no matter what it is about, should provide original, quality and remarkable content. Good content is indispensable for a brand’s image and recognition. Although written content comes to mind when it comes to content, the content is much more diverse within the…
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Our Favourite Digital Marketing Trend is Inbound Marketing

After The EU General Data Protection Regulation (GDPR), everything got harder for marketers. Before GDPR, we could buy an email list and could send to everyone. Now, the game is changed. If people want to follow you, that’s great, but if it is not, there is a problem for all. That’s why inbound marketing is…
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Paradigm-Shift in Sport Industry with Digital Marketing

Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Paradigm-shift in Sport Industry with Digital Marketing Now, before we start, let’s clarify exactly what I mean by both Digital Marketing and the Sports Industry. Digital Marketing is a term that encompasses modern marketing techniques used online, for example, Social…
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SERP? Lose Your Way in Digital Marketing?

A set of abbreviations and constantly changing definitions can be confusing. Don’t know your SERPs (search engine results pages) from your PPC (pay per click)? Not sure when you should be favouriting on Instagram or pinning on Pinterest? Don’t worry, you’re not the only one. Digital marketing is an umbrella term that refers to the…
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