Our Favourite Digital Marketing Trend is Inbound Marketing
After The EU General Data Protection Regulation (GDPR), everything got harder for marketers. Before GDPR, we could buy an email list and could send to everyone. Now, the game is changed. If people want to follow you, that’s great, but if it is not, there is a problem for all.
That’s why inbound marketing is more important than ever. We have to convince people to follow us and leave their emails. Because that’s the only way to generate new leads and sales of course.
So, we should more innovative and creative now. We have to give them what people want. That’s why my favourite digital marketing trend is inbound marketing.
What Is Inbound Marketing?
Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.
Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
We are using HubSpot for all inbound marketing activities. There are alternative tools for inbound marketing and you can Google it to find.